Shannon McDonald
NEast Philly
Talking new media publishing at Uncapped Live
The whole Uncapped crowd at Sigma Sound studio. Photo courtesy of 215mag.com.
Why was I involved with the Vitamin Water #UncappedLive event series Sept. 6? Part of the 16-day celebration of music, media, arts and other niches was the New Media Unplugged event hosted by two.one.five. magazine and Technically Philly at Philadelphia’s Sigma Sound studio.
I joined editors from Geekadelphia, Drink Philly, Naked Philly and Generocity, among others for a pretty informal discussion about my work with NEast Philly. Continue reading
Introducing District 172: NEast Philly’s investigative reporting series
Late last year, NEast Philly, the hyperlocal site for Northeast Philadelphia that I own and edit, was awarded an Enterprise Reporting Fund grant from J-Lab.
A handful of Philadelphia publications were given $5,000 grants to collaborate with other news organizations to produce in-depth reporting. Continue reading
Metro Philadelphia freelance articles
As part of my company’s partnership with Metro, Philadelphia’s most widely read daily newspaper, I contributed one freelance story every other Wednesday, to be featured in the paper’s Northeast zone. The partnership ran from April 2010 to September 2010. Below are the pieces I’ve done. You can see all the PDF images here.
My latest project: NEast Philly
Posts on here have been sparse, and for good reason. I’ve been spending the past few months working on my latest project, NEastPhilly.com.
NEast Magazine is a magazine for Northeast Philadelphia – a large, but widely ignored region of Philadelphia. I’ve been working with many people to help set up the Web site and generate content. Continue reading
